8 new advertising budgets: Eurauto, Système U, Y Schools, Sony Music, Tôt ou Tard, RythmOne, Index Exchange & Adagio

Jun 18, 2019

Adthink continues to build on its momentum by winning the trust of new advertisers and Adtech partners!

A few examples in various verticals and key business levers:

Système U (local shopping mall) trusts Adthink with a geolocalized display advertising campaign (for its brands “U Culture & Technology”) and an additional plan targeted on Adthink’s drive-to-store technology. The main objective is to increase the number of shoppers in Super U’s stores on Sundays.

Adthink’s independent trading desk become an expert in the automotive sector by winning a new acquisition budget for Eurauto in France. The automotive dealer provides Opel’s and Kia’s brands in the north of France, in cities such as Lille, Dunkerque or Tourcoing. This new client completes a fast-growing vertical for Adthink, benefiting already from the support of several automotive dealers in 2019 such as Nomblot, Groupe Bernard or the Vulcain group.

In a completely different area and being in the middle of academics exams for students, the Y Schools group (e. g. ESC Troyes) has trusted Adthink with a Display advertising budget in June 2019. Located in Paris, Metz and Troyes, Y Schools offers academic programs in diversified fields such as management, tourism, design or health. Adthink Display Network and Trading Desk teams, will advise his new client to conquer new students.

Adthink also asserts its position in the entertainment and music businesses with new advertisers:

Sony Music has chosen Adthink for the promotion of its playlist “Rap Corner” available on Spotify. This cross-device campaign will be displayed on our publisher’s website Paroles2Chansons.LeMonde.fr. Our exclusive publisher, member of Adthink First solution, will also produce an article to support the project and the campaign budget.

On June 12th, the music label Tôt ou Tard has also decided to join Adthink with a Social Media budget. The company is releasing the first video clip of the artist Erza Muqoli (former member of the group Kids United). This sponsored post is published by our exclusive influencing partner Candice Anzel on her Facebook page “Parents Imparfaits”.

Finally, in June, Adthink is also progressing in the Adtech industry signing with three major programmatic partners. Those clients will bring new demand from their advertisers. Those major deals will be increasing drastically the fill rates of Adthink’s exlusive publishers.

  • Adagio, the first advertising platform “user centric”.

  • RhythmOne, a cross-device marketplace with multiple display channels (video, influencers, 360°, etc.).

  • The sell side platform Index Exchange also signed an integration agreement with AdAccess “Adthink’s Header Bidding proprietary marketplace”. We are confident in bringing incremental revenue for publishers thanks to this new success !