Adthink acquires a digital distribution startup
Yesterday, Adthink (ALADM) announced the acquisition of OBRGN, a specialist in web marketing, particularly on Facebook and in video. Diversified in 2020 in B2C distribution with more than 40,000 customers in the USA, the new service forecasts a turnover of over €2 million euros for 2020.
Adthink is accelerating its internationalization and the development of its global digital platform for distribution to consumers by absorbing 100% of a French hyper-growing startup in the American entertainment market.
The digital platform, developed within Adthink Labs this year, is positioned on the growing markets of premium digital content and services (video, music, ebooks, video games, apps, etc.) and e-commerce. This strategy is based on Adthink’s experience in digital marketing, the group’s core business, in electronic payment and subscription services, which generate recurring revenue.
The acquisition of OBRGN strengthens Adthink’s ability to distribute digital and physical services in the B2C market. This acquisition will also increase essential and high value-added know-how, including the optimization of video advertising campaigns on social networks such as Facebook, YouTube, Pinterest, Snapchat and TikTok.
Restructured, the group announced strong growth in first half results and strategic commercial projects over the coming months. Adthink continues to pursue its objective of returning to revenue growth.
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