Adthink launches 2 new Native advertising formats
Adthink, a specialist in digital advertising, announces the launch of 2 new Native advertising formats: Caption Ad and Sponsored Embed.
Representing 74% of the advertising market in 2021*, native advertising formats are a response to the expectations of users in terms of browsing experience, with less intrusive and ultimately more engaging contextualized ads.
Caption Ad Format
Principle: a simple and discreet text that is placed under an image, such as caption, in order to promote an offer or a service related to the image.
Sponsored Embed Format
Principle: a synthetic advertising message assimilating the presentation codes of the social media posts, which is placed at the heart of the article content.
With these two innovative formats, Adthink offers advertisers a new way to carry their advertising messages, and for publishers, an incremental source of revenue. These formats, which leverage native programmatic demand, are also available to our direct advertising Clients.
* Business Intelligence 2016 – USA.