Adthink signs a partnership agreement with influencer Candice Anzel

Jun 28, 2018

This marketing agreement allows to present to advertisers a unique Display and Social offer on Parents audiences.

Former teacher converted into digital and writing (Avant j’avais une vie, maintenant j’ai des enfants (Before I had a life, now I got kids), Le guide décapant des parents imparfaits (The caustic guide to flawed parents), etc.), Candice Anzel has built since 2011 an active audience of parents that she retains through her Family Deal website and her “Parents Imparfaits” (“Flawed Parents”) blog, whose Facebook page brings together more than 400,000 fans. In 2017, she successfully launched the Mam’s YouTube channel and wrote and performed parodies, sketches and hidden cameras. The first parody was seen 11 million times on Facebook. Recognized influencer on this theme – she was also a columnist mom on French D8 TV channel and Sud Radio – Candice federates the largest community of parental influencers on social networks.

Adthink, a specialist in the Parents audience, has consolidated on this theme a key Display network through iconic sites such as Tête à Modeler, Hugo l’Escargot, Jeux.com, etc. which total more than 10 million unique visits, making it the 1st offer targeting the family on Médiamétrie//NetRating*. In addition, 24.4 million unique visits are available in this segment via its specialized Trading Desk.

By connecting Display and Social, advertisers gain more efficiency with their campaigns by combining quality viral content with a consistent advertising message. The duo benefits, among others, from the confidence of Crayola, Chicco, LeFranc Bourgeois, Guy Demarle, Hasbro, Fnac.

 

Number of deduplicated unique visits

Source: Médiametrie//NetRatings – Global Internet Measurement – April 2018 – all rights reserved

Médiametrie//NetRatings