Adthink and Varanida partner to explore how blockchain can transform online advertising
Adthink, a performance digital advertising agency listed on Euronext (ALADM), and Varanida, a decentralized and transparent advertising solution designed to clean the Internet of poorly designed and intrusive advertising, announced today that they are partnering to build a more sustainable Web content monetization model, where advertising is the currency of Internet for most publishers.
Varanida proposes a fair and transparent digital ecosystem through the Verified Ad Protocol (VAD), a collaborative advertising and content ecosystem that will reward users for helping clean the Internet. Varanida uses blockchain to decentralize ad validation and the VAD Token to incentivize users and publishers.
“It’s very important for us to partner with an established company from our industry; Adthink doesn’t only understand what digital advertising is, but also knows what digital ads will look like in a near future. We are happy to be building innovative, fair and transparent solutions with Adthink teams” says Anji Ismaïl, co-founder & CEO of Varanida.
“Our partnership with Varanida is an exciting and innovative step. As global performance advertising agency, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences. With the help of Varanida, we can connect users with publishers more directly while testing advertising solutions that only blockchain-based technology can deliver” says Jonathan Métillon, director of innovation at Adthink and head of the Adthink Blockchain Lab.