Nicolas Lehé appointed Chief Revenue Officer

Feb 08, 2021

Adthink (ENXTPA:ALADM) announces the appointment of Nicolas Lehé as CRO of the company.

Mr. Lehé had held the position of Director of the Affiliate Platform for 5 years and retains this responsibility. He brings 13 years of experience in affiliate marketing, notably in the igaming industry within The Stars Group (NASDAQ:TSG, TSX:TSGI) and Chiligaming, founded by Alexandre Dreyfus from Lyon and acquired by Bally, now Scientific Games (NASDAQ:SGMS). His expertise and network have enabled him to develop the Adthink affiliate platform, which is showing + 37% growth in 2020.

« Nicolas has a deep understanding of the metrics and drivers of affiliate marketing, media buy and more generally B2C digital distribution products », declared Jonathan Métillon, CEO of the group. « He has demonstrated his capacity for resilience and for developing growth in a complex environment. It is in this context that Nicolas will now lead Adthink’s new B2C growth drivers. His appointment is part of an ongoing effort to build on Adthink’s current momentum. He will be responsible for leading efforts to identify new sources of revenue and move the business forward for its next phase of growth. »

« The team has done a tremendous job of moving the business forward. I look forward to playing a key role in accelerating this growth by expanding our operations into new markets while strengthening relationships with our existing customers and partners », said Nicolas Lehé.

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