Paroles2Chansons and ToutSurMesFinances trust Adthink

Oct 25, 2018

The Display Network of Adthink is enriched by the arrival of two sites of reference on their respective thematics: Paroles2Chansons.LeMonde.fr for music and ToutSurMesFinances.com for personal finances.

With Jeux.com and ChefSimon.com, Paroles2Chansons.lemonde.fr is the 3rd publisher to benefit from the FIRST offer, an exclusive outsourced monetization service launched last May by Adthink.

Paroles2Chansons entrusts Adthink with the complete management of its advertising revenues from all sources. The lyrics site, backed by Le Monde, has been published since 2004 by Cypok Media, owner of Paroles.net. With expertise in the international repertoire (including French translations), French song, rap or theme songs (wedding, Christmas, etc.), the site is aimed at an intergenerational target and affinity, with an audience of 18 to 34 years old.

The first results of the optimizations conducted by monetization experts at Adthink are met with the launch of new video formats and the implementation of new sources of RTB premium monetization using Adthink’s new Header Bidding technology.

Paroles2Chansons lists nearly 20,000 artist pages and 3,2 million Unique Visitors (Google Analytics – June 2018).

The site ToutSurMesFinances.com, digital premium media on personal finances joins our Premium partners.

ToutSurMesFinances is aimed at a target audience, anxious to have information and advice for the management of its daily budget.

« The goal of ToutSurMesFinances.com is to provide the general public with all the information on their personal finances and practical advice on their budget. » explains Jean-Damien Châtelain, President, « our information is available on all new reading modes. With the credibility of its content and the strength of its premium brand, our media is the right tool to provide advertisers with the best coverage on target by quickly reaching a qualified audience. »

A first display campaign for a large French real estate development company has already been signed with very good results.

With nearly 1.2 million average monthly Unique Visitors in the year 2018 (Google Analytics 2018), ToutSurMesFinances.com completes Adthink’s display offering on the mid and high revenue target, aged 29-55.