Data Activation – Adthink

UNLOCK THE VALUE OF USER DATA

Most businesses are now drowning in data, and still haven’t learned how to swim. The real value is in activating the data.

Adthink Data Activation solutions can help you source and activate user data online, helping to show the right message at the right moment through various channels like display ads and email.

EMAIL PRETARGETING AND RETARGETING

Email is a very powerful channel, with very high response and engagement. But deliverability has become a big hurdle for marketers that still practice mass emailing without knowing their targets. Adthink tackles the issue by leveraging its massive data, available as a DaaS, and its People Graph to offer never seen delivery, open and click rates with unparalleled conversion performance.

CO-REGISTRATION AND CO-SPONSORING

Share the lead acquisition cost with Adthink’s network of partners. Own the leads and pay only for new data. Adthink is able to generate thousands of leads per day tailored specifically for your needs.

DATABASE REACTIVATION AND BEHAVIORAL APPENDING

To ensure deliverability of your email campaigns and high reactivity, you need to fine target your lists. Appending of email and postal addresses, phone numbers and birthdates is one thing, but the most valuable data comes from online user behavior.

What are your leads interests? What are their purchase intents? Adthink Behavioral Appending can match online your leads and customers using its proprietary People Graph and augment your CRM with data sourced from their web browsing activities.

DATABASE CLEANING AND VÉRIFICATION

Heard about spamtraps? These honeypots are used by ISPs and blacklists to track potential spammers. But legitimate advertiser campaigns may happen to get trapped too. Adthink leverages cutting-edge deterministic data and algorithms to cross-check your database and remove any traps and inconsistencies. Get in touch with us to scan your emailing databases now.

CRM ONBOARDING AND REMARKETING

Someone who has already expressed interest in your business is more likely to engage with your marketing messages. But how can you find, and reach this audience on the web? Adthink CRM Onboarding helps you link your CRM leads and customers from their email addresses to their digital identities, giving you the ability to remarket them online using data you collected offline.

HIGH-DELIVERABILITY ROUTING

Deliverability also depends on mastering lots of technical parameters, always evolving, and lying on an adaptable and robust system architecture.

Adthink runs its own email routing service, MailKitchen. From €0.09 CPM (1,000 sent) with dedicated architecture.

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